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... two of australia’s largest fast food chains, mcdonald’s and hungry jack’s, will not be following kfc’s lead by removing toys from their children’s meals ... both told australian food news that they will continue to provide toys with their children’s meals ... in fact, a third of happy meals contain a healthy option ... ” likewise, hungry jack’s has no plans to remove toys from their children’s meal
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... kfc australia’s corporate affairs manager, zac rich said, “for three years now, kfc has taken a very clear position to not advertise or actively promote our childrenʼs meals but this is the next step in removing so-called pester power at our stores altogether
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... children have traditionally been a pivotal market for food manufacturers and the rise in concerns over childhood obesity has helped encourage greater interest in children’s foods, with many major manufacturers and retailers launching new products targeted at this consumer group ... the reformulation of versions of old children’s favourites has also been common ... the category has been well-positioned to introduce products that help parents increase the consumption of vegetables in their children’s meals, as frozen foods can be both convenient and fun to eat for kids ... child oriented products looking at the overall picture of child-oriented foods and beverages, in terms of penetration, frozen foods lag far behind categories such as flavoured milk, sugar confectionery and breakfast cereals, where children’s lines account for 42 per cent of total sales for the former category and 37 per cent for the two latter categories ... in terms of sales values, however, the category is one of the largest for children’s foods, and it competes head-on with sales of child-oriented fruit drinks and take-home ice cream
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Coca.Cola
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PEPSI
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Mcdonald
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Nestle
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Mars
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Baskin & Robins
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Nutrika
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Mumika
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Chika
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